Types of Chocolate

Types of Chocolate: An Expert Guide

Chocolate is one of the most beloved treats around the world. With many different types offering their own unique flavor profiles and characteristics, the world of chocolate is a fascinating realm to explore. From creamy milk chocolate to rich dark chocolate, there's a way to satisfy any flavor preference. 

But what are the different types of chocolate, and what sets one type apart from another? 

Whether you're a chocolate enthusiast or just looking to try something new, it helps to understand the world of chocolate and its many varieties.

Intense Dark Chocolate 

Dark chocolate is a favorite among many because of its rich and robust flavor. Some common flavor profiles that describe dark chocolate include earthy and nutty, sometimes with a fruity undertone. The complexity of the flavors can vary depending on where the cocoa comes from. Wondering what cacao is and how it differs from cocoa? In short, cacao is the unprocessed bean from the cacao tree, while cocoa is the result of roasting and processing the beans.

Dark chocolate boasts a higher percentage of natural cocoa powder or cocoa solids, ranging from 50% to 90%, making its flavor profile more complex and rich in natural flavors.1 The intense taste of dark bittersweet chocolate is attributed to its minimal added sugar content and the absence of milk powder or milk solids. Sweet dark chocolate has a more subtle sweetness and a slightly more bitter taste than milk chocolate, with a smooth and velvety texture. 

Creamy Milk Chocolate

Milk chocolate is beloved for its silky texture and creamy sweetness, combining the smoothness of cocoa butter with the richness of chocolate. With the addition of creamy milk and sugar, the result is a delightful mixture of sweetness and bitterness that makes this chocolate a popular choice for many chocolate lovers. Milk chocolate has a more creamy texture and less intense flavor than dark chocolate because it only contains about 10% to 50% cocoa solids.2 Like dark chocolate, milk chocolate can contain various flavor profiles depending on the amount of milk used. Milk chocolate is also commonly flavored with caramel and vanilla, adding additional depth to the flavor profile.

To some, milk chocolate evokes the taste of nostalgia. Popular ways to enjoy milk chocolate include in a classic chocolate bar, in baked goods like chocolate chip cookies, and even in gourmet hot chocolate.

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Semisweet Chocolate vs. Bittersweet Chocolate

Semisweet and bittersweet chocolate are often used in baked goods. This is because baked goods often contain sugar in the dough, so semisweet or bittersweet chocolate can balance the sweetness. They often enhance and balance out the flavors of the baked goods. 

Semisweet chocolate strikes the perfect balance between dark and milk chocolate. Semisweet chocolate contains a slightly lower cocoa percentage than bittersweet chocolate. It’s often made from chocolate, sugar, cocoa butter, and vanilla. 

Like the name, bittersweet chocolate is often more bitter than semisweet and dark chocolate. This is because bittersweet chocolate typically contains 70% or higher cocoa content and less sugar than semisweet and dark chocolate. The taste of bittersweet chocolate can be more intense than dark chocolate due to the high percentage of cocoa. However, bittersweet and dark chocolate are closely related in taste and cocoa content. 

White Chocolate Delicacy

White chocolate is often debated for its status as a true chocolate creation. It contains cocoa butter, milk solids, sugar, and vanilla, giving it a creamy taste and ivory appearance. While it lacks the characteristic cocoa solids in dark and milk chocolate, white chocolate captivates the taste buds with its subtle vanilla notes and velvety smooth melt-in-your-mouth texture. 

White chocolate also has a mild flavor, making it a perfect pairing with fruit, nuts, and other flavors that a richer chocolate taste would otherwise overshadow. It's also a popular option for baking and candy making. The subtle, elegant vanilla taste adds to the sophistication of white chocolate, which is why it’s also often used in making delicate yet decadent chocolate truffles

Luxurious Couverture Chocolate

In the world of fine and premium chocolate, couverture chocolate stands out as the epitome of craftsmanship. Couverture chocolate is created with a high percentage of cocoa solids and cocoa butter, resulting in its shiny shell, velvety texture, and intense chocolate flavor. It's a preferred choice for chocolatiers and pastry chefs when creating gourmet confections because of its taste, texture, and overall quality. 

Ruby Chocolate

Known for its naturally pink hue, ruby chocolate offers a sensory experience like no other. Swiss chocolate manufacturer Barry Callebaut created this type of chocolate in 2017, making it the newest addition to the chocolate family. Its pink color makes it unique, which is achieved naturally from the ruby cocoa bean used to make it. Its tangy and fruity undertones offer a refreshing departure from traditional chocolate varieties. 

How is Each Type of Chocolate Prepared?

Now that we have an understanding of the different types of chocolate, let's dive into how chocolate is made and how the preparation methods contribute to each type of chocolate's unique characteristics and flavors. 

  • Dark Chocolate: Dark chocolate is made by combining cocoa solids, cocoa butter, and sugar. The initial cacao beans undergo a process that includes fermentation, drying, roasting, and grinding to produce cocoa solids. These solids are mixed with cocoa butter to create a smooth, rich chocolate base. The proportion of cocoa solids to cocoa butter determines the intensity and bitterness of dark chocolate.
  • Milk Chocolate: Milk chocolate is created by incorporating milk solids into the dark chocolate mixture. This addition gives milk chocolate its creamy and smooth texture. The cocoa butter, sugar, milk solids, and cocoa solids create a sweeter and milder flavor profile compared to dark chocolate.
  • White Chocolate: White chocolate is made primarily from cocoa butter, sugar, and milk solids. The cocoa butter provides a creamy texture and rich flavor, while the absence of cocoa solids gives white chocolate its distinctive pale color. Due to its high cocoa butter content, white chocolate has a delicate and subtle taste.
  • Semisweet Chocolate: Semisweet chocolate contains more cocoa solids than milk chocolate but with less sugar than dark chocolate. This balance creates a bittersweet flavor profile widely appreciated in baking and confectionery.
  • Couverture Chocolate: Couverture chocolate is a high-quality chocolate with typically 30% or higher cocoa butter percentage. It undergoes a precise tempering process to ensure the cocoa butter crystals are properly formed, resulting in a smooth texture and a glossy appearance. 
  • Ruby Chocolate: Ruby chocolate is prepared from the red cocoa bean that naturally possesses a pink hue. The cocoa beans undergo a unique processing method that unlocks the fruity flavors and vibrant color. 

Each type of chocolate requires specific techniques and ratios of ingredients to achieve its desired flavor, texture, and appearance. The variation in preparation methods contributes to the diverse range of chocolate experiences available.

Discover Premium Quality Chocolate with Ethel M Chocolates

Not all chocolate is created equal. When it comes to different types of chocolate, each one serves a purpose and has a unique taste. But even within the realm of each type of chocolate, it’s important to delve into flavors that only premium chocolates can offer. 

With a commitment to high quality, Ethel M Chocolates is an exquisite choice that exemplifies the artistry and dedication of master chocolatiers. Whether you create a custom chocolate box or give a chocolate sampler to a friend, experience our premium chocolate for yourself!



  1. Harvard T.H. Chan School of Public Health. Dark Chocolate. https://www.hsph.harvard.edu/nutritionsource/food-features/dark-chocolate