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Ethel M® Chocolates Celebrates 35th Anniversary with $2 Million Factory Store Redesign
Fresh factory experience to debut Fall 2016; summer pop-up store ot open July 5th
Click to tweet: $2M factory redesign in celebration of @EthelMChocolate's 35th anniversary to debut Fall 2016.
HENDERSON, Nev. (June 28, 2016) - Ethel M® Chocolates today announced plans for a complete redesign of its Henderson premium chocolate factory store in celebration of its 35th anniversary this year. The project will fully refresh the factory store experience with an updated look, new interactive elements, expanded retail space and additions to their cafe menu. Through the project's completion, visitors can still enjoy Ethel M by visiting its summer pop-up store located at the factory, set to open July 5.
"The transformation will elevate the factory store experience, while preserving the qualities and tradition that have made Ethel M a memorable part of the community since opening its doors in 1981," said Oren Young, general manager of Ethel M Chocolates. "We're introducing an interactive and open design concept that will allow guests to explore our process, products and engage with our Chocolatiers, really bringing the Ethel M Chocolates story to life for the visitor."
New Factory Store Redesign
The redesigned store will showcase a new ambiance and atmosphere, highlighting colors and materials that represent the factory's original copper kettles and signature Botanical Cactus Garden. All-new interactive features will be introduced including, an upgraded Chocolate Tasting Room overlooking the cactus garden, where guests will learn how chocolate is made and also sample freshly made chocolates. A demonstration area will also be added to the new layout, where a Chocolatier will prepare delectable combinations such as chocolate-covered strawberries, caramel apples and more.
The self-guided viewing aisle will also receive new upgrades including digital displays to illustrate the Ethel M Chocolate's history and the sustainability efforts of the Mars Company. Shadow boxes containing original artifacts will also be installed along the timeline exhibit for guests to interact with and photograph.
The existing cafe will also be remodeled and offer an extended menu to include coffee, specialty-drinks and light bites. The expanded retail space will be approximately 7,500 sq. ft. and will display a wide selection of the factory's handcrafted, preservative-free chocolates and treats.
Summer Pop-Up Store
Those visiting the factory during the summer while the redesign project is taking place will enjoy a special, fully air-conditioned, summer pop-up store offering a full retail line and private Chocolate Tasting Room. The 2,400 sq. ft. store will be located immediately outside of the factory at 2 Cactus Garden Drive, Henderson, NV 89014. Guests can stroll through the factory's three-acre Botanical Cactus Garden, comprised of more than 300 species of cacti and desert plants.
About Ethel M® Chocolates
Ethel M Chocolates are manufactured by Mars Chocolate North America, dedicated to creating authentic chocolates with no preservatives. Ethel M Chocolates are available in multiple locations throughout Southern Nevada, online at www.EthelM.com or by phone at 800-438-4356. The Ethel M Chocolate factory and Botanical Cactus Garden are located at 2 Cactus Garden Drive in Henderson. For more information on the Botanical Cactus Garden, events, store hours, locations and ordering products, please visit us online or follow us on Facebook, Twitter, Instagram and Pinterest.
Media Contact Information:
Michelle Monson, 702.985.8980