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The Top 6 Reasons You Need to Visit the New Ethel M Chocolates Factory

Ethel M Chocolates Facotry in Henderson, NV

October was definitely a thrilling time here at Ethel M® Chocolates. Not only was it our 35th anniversary, it was also the Grand Opening of our new factory and flagship store! The complete overhaul is amazing, and it brings a whole new look and atmosphere to our Henderson headquarters. Read More>


No Tricks. Just Treats

Milk and Dark Chocolate Bars from Ethel M Chocolates


They say two is better than one, but this month we're saying eight is better than one! With one of the year's sweetest holiday coming up, we've got you chocolate-covered. Read More>


Top 5 Reasons Why You Should Have a Chocolate Tasting Experience on the High Roller

Chocolate with a View at the High Roller Las Vegas


Recently, we partnered with The High Roller at the LINQ Promenade - the world's largest observation wheel - to offer riders a little something extra. High Roller riders can add to their experience with a full five-piece chocolate tasting from us! Read More>


Renovation and Innovation

The New Ethel M Patriot Collection


New and exciting things are happening at Ethel M Chocolates right now, and this time we're not talking about our chocolates... although chocolate is always exciting in our books! In celebration of our 35th anniversary, we're undergoing a $2-million renovation project. Read More>


The New Patriot Collection Is Full of Star-Spangled Sweetness!

The New Ethel M Patriot Collection


July 4th is the perfect time to reflect on all the things that make America great. Mom, baseball, apple pie, and of course, Ethel M Chocolates. Our new Patriotic Classic Collection is a delicious way to let freedom ring. Read More>


This Just In: Dads love chocolate, too!

A Father's Day Themed Chocolate Box from Ethel M


Why should Mom get to have all the fun? Dads love chocolate, too! That's why we've put together some special new seasonal pieces he's sure to enjoy, in collections that are distinctly for dad. Here are just a few ideas for Father's Day gifts dads are sure to eat right up. Read More>


The Chef Behind the Chocolate: Meet Chief Chocolatier Mark Mackey

Chocolate Chef Mark Mackey

Many of our Ethel M Chocolates recipes date back to the kitchen of Ethel Mars in 1910, and with that many hears of experience it is hard to improve on the experience and perfection of the Mars family. But, you may have noticed a few recent additions to our chocolate portfolio, including Dark Chocolate Cherry Cordials and Dark Chocolate Agave Tequila Liqueurs. And we have a few more new tricks up our sleeve coming soon.

So who's the mystery chef creating these deliciously new and innovative chocolate recipes? We're proud to introduce you to our new Chief Chocolatier, Mark Mackey. Read More>


5 Reasons Why a Chocolate Tasting is the Hottest Date in Vegas

Visit the Ethel M Tasting Room


1. It’s at a Freakin’ Chocolate Factory. Honestly, ever since the first time we all saw Willy Wonka, we knew that any chocolate factory would be one of the most magical places in the world. And while our chocolate factory does not house Oompa Loompas or candy that will turn you into a Read More>


Shipping Chocolate From the Desert: Is it Magic?

At Ethel M we make our fresh shipped chocolates everyday using the finest ingredients


It sounds like magic, right? I mean, shipping a box of chocolate from our store to your door when the temperature outside our desert-based chocolate factory is 110° F. It would be hot chocolate before it even got past our Read More>