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For more than 100 years, the Mars family has shared their passion and time-honored traditions for chocolate-making. It started back in the early 1900’s when Forrest Mars, Sr., one of the founders of Mars, Inc., learned about the art of chocolate making from his mother, Ethel Mars. Ethel Mars’s teachings about chocolate making, enabled Forrest Mars Sr., and Mars, Inc., to create one of the world’s largest chocolate companies, and beloved chocolate brands such as M&M’S®, SNICKERS®, DOVE®, TWIX® and more.

In 1981, after passing the leadership of Mars, Inc. to his children, Forrest Mars Sr., retired to Henderson, Nevada and created Ethel M.® Chocolates as a tribute to his mother, her recipes and chocolate making teachings.

Today, Ethel M is a Mars, Inc., brand that strives to represent the very best chocolates that the Mars family knows how to make. The Mars family continues to be intimately involved in helping Ethel M keep the legacy of Frank and Ethel Mars alive by producing the highest quality chocolates available.

Ethel M.® Chocolates are sold online at ethelm.com and in 5 locations throughout Las Vegas.

Our factory is still located at the original location in Henderson, NV, where we keep alive the tradition of making gourmet chocolate gifts from Ethel Mars’s original recipes. Learn more about our Chocolates, Shop our Online Store, or visit Ethel M.® in Las Vegas and take a self guided factory tours.